Look at these three pictures, what stands out to you?
I was recently looking on the internet for some oral health information that I could share with you when this campaign caught my eye. I tested this on a few of my colleagues and the result was the same for us all.
Colgate have launched this campaign to promote flossing and its importance.
So, who looked at the three pictures and saw the food caught in between the teeth first?
This clever campaign highlights that our eye is drawn to food debris or the smile first. In each photograph there is a physical defect that goes unnoticed or at least unnoticed until you look again in detail.
Photograph 1 – There is an ‘Extra’ arm on the gentleman’s shoulder
Photograph 2 – The gentleman is missing his right ear
Photograph 3 – The lady has an extra finger
Flossing and keeping on top of our oral health is key to maintaining healthy teeth and a smile that lasts forever.
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